Driven: inside BMW, the most admired car company in the world

Description

An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automak.;The ultimate cars -- The ultimate history -- The ultimate family -- The ultimate brand -- The ultimate stylists -- The ultimate blunder -- The ultimate brand expansion -- The ultimate hydrogen future. The ultimate cars -- The ultimate history -- The ultimate family -- The ultimate brand -- The ultimate stylists -- The ultimate blunder -- The ultimate brand expansion -- The ultimate hydrogen future.