ENGLISH

Forecasting Tourism Demand

By Douglas Frechtling

Book information

Publisher
Butterworth-Heinemann
Year
2001
ISBN
0750651709, 9780750651707, 9781429484060
LCC
G155.A1 F6733 2001
Open Library ID
OL3970516M
Language
english
Format
PDF
Filesize
5 MB (5547488 bytes)
Pages
279\304
Time added
2012-03-17 06:00:00

Description

'Forecasting tourism demand' is a text that no tourism professional can afford to be without. The tourism industry has experienced an overwhelming boom over recent years, and being able to predict future trends as accurately as possible is vital in the struggle to stay one step ahead of the competition. Building on the success of 'Practical Tourism Forecasting' this text looks at 13 methods of forecasting and with a user friendly style, 'Forecasting Tourism Demand' guides the reader through each method, highlighting its strengths and weaknesses and explaining how it can be applied to the tourism industry.'Forecasting Tourism Demand' employs charts and tables to explain how to:* plan a forecasting project* analyse time series and other information* select the appropriate forecasting model* use the model for forecasting and evaluate its resultsIdeal for marketing managers and strategic planners in business, transportation planners and economic policy makers in government who must project demand for their products among tourists. Executives who rely on forecasts prepared by others will find it invaluable in assisting them to evaluate the validity and reliability of predictions and forecasts. Those engaged in analysing business trends will find it useful in surveying the future of what has been called the largest industry in the world. User-friendly guide to 13 methods of forecasting and selecting the one for youExamples from lodging, destination, airline and international tourism sectorsOver 40 case studies illustrating the application of techniques described in the book

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