ENGLISH

Electronic Media Management, Fourth Edition

By Peter Pringle , Michael F Starr , William McCavitt

Book information

Publisher
Focal Press
Year
1999
ISBN
0240803329, 9780240803326
Open Library ID
OL9545249M
Language
english
Format
EPUB
Filesize
2 MB (2126746 bytes)
Edition
4
Pages
\0
Time added
2011-08-31 04:54:40

Description

"As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book." Prof. Louis E. Conrad, Northeastern University.This new edition of a classic text features important updates that reflect the enormous changes that have taken place since the Telecommunications Act of 1996. Each chapter is significantly updated and will address future concerns and applications. New broadcast and cable regulations and policies are reflected in this new edition, as well as current and future use of the Internet and World Wide Web. This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations. New edition, reflecting new regulations and policies since the Telecommunications Act of 1996New coverage of the Internet and World Wide Web and their impact on broadcastingExtensively updated to reflect the impact of the new digital technology

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