GERMAN

Betriebliche Marktforschung: Mehrwert für Marketing, Steuerung und Strategie

By Marco Ottawa; Christian Rietz

Book information

Publisher
De Gruyter Oldenbourg
Year
2015
ISBN
9783110425772, 9783110425765, 9783110578492
DOI
10.1515/9783110425772
Language
german
Format
EPUB
Filesize
5 MB (5051451 bytes)
Edition
2nd updated and expanded edition
Pages
345\0
Library
degruyter.com
Time added
2023-07-26 05:11:12

Description

This book systematically covers relevant aspects of corporate market research. A focus is placed on the added value provided by market research to corporations. Market research studies are presented in detail. The new edition also includes a discussion of market research ethics and big data. Presents all relevant aspects of corporate market research

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