ENGLISH

The Art of Consultative Selling in IT: Taking Blue Ocean Strategy a Step Ahead

By Venkatesh , Upadrista

Book information

Publisher
CRC Press
Year
2015
ISBN
9781498707718, 9781498707725, 1498707726
Language
english
Format
PDF
Filesize
1 MB (1514828 bytes)
Pages
159\162
Time added
2015-05-01 14:00:00

Description

"Companies can succeed not by battling competitors, but rather by creating "blue oceans" of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defines an approach on how one can create Blue Oceans and be recognized as a 'Consultative Seller'"-- Abstract: "Companies can succeed not by battling competitors, but rather by creating "blue oceans" of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defines an approach on how one can create Blue Oceans and be recognized as a 'Consultative Seller'"

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