ENGLISH

Emerging Multinationals in Emerging Markets

By Ravi Ramamurti , Jitendra V. Singh

Book information

Publisher
Cambridge University Press
Year
2009
ISBN
0521513863, 9780521513869, 9780511534379
LCC
HD2932 .E44 2009
Open Library ID
OL23180403M
Language
english
Format
PDF
Filesize
2 MB (2173159 bytes)
Edition
1
Pages
461\461
Scanned
yes
Time added
2010-05-31 00:48:14

Description

Why have so many firms in emerging economies internationalized quite aggressively in the last decade? What competitive advantages do these firms enjoy and what are the origins of those advantages? Through what strategies have they built their global presence? How is their internationalization affecting Western rivals? And, finally, what does all this mean for mainstream international business theory? In Emerging Multinationals in Emerging Markets, a distinguished group of international business scholars tackle these questions based on a shared research design. The heart of the book contains detailed studies of emerging-market multinationals (EMNEs) from the BRIC economies, plus Israel, Mexico, South Africa, and Thailand. The studies show that EMNEs come in many shapes and sizes, depending on the home-country context. Furthermore, EMNEs leverage distinctive competitive advantages and pursue distinctive internationalization paths. This timely analysis of EMNEs promises to enrich mainstream models of how firms internationalize in today's global economy.

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