ENGLISH

Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century

By Denise H. Sutton

Book information

Publisher
Palgrave Macmillan
Year
2009
ISBN
0230611745, 9780230611740
LCC
HF5805 .S87 2009
Google Books ID
5VdpA77gSFIC
Open Library ID
OL23164617M
Language
english
Format
EPUB
Filesize
2 MB (2090963 bytes)
Pages
224\0
Time added
2012-03-17 06:00:00

Description

Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton’s approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.

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