ENGLISH

Exploring corporate strategy : text and cases

By Gerry Johnson; Kevan Scholes; Richard Whittington

Book information

Publisher
FT Prentice Hall
Year
2008
ISBN
978-0-273-71191-9, 978-0-273-71192-6, 027371192X, 0273711911
Language
english
Format
PDF
Filesize
17 MB (17520758 bytes)
Edition
8th Edition
Pages
xxxvi, 878 p. : col. ill. ; 27 cm\915
Time added
2014-05-28 20:34:30

Description

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations. Content: 1 Introducing Strategy THE STRATEGIC POSITION 2 The Environment 3 Strategic Capability 4 Governance and Stakeholders 5 Strategy and Culture STRATEGIC CHOICES 6 Business-level strategy 7 Innovation & Entrepreneurship 8 Corporate Diversity 9 International strategy 10 Directions & Methods STRATEGY INTO ACTION 11 Organising for success 12 Enabling success 13 Managing change STRATEGY DEVELOPMENT 14 Strategy development Processes 15 The Practice of Strategy EPILOGUE: THE STRATEGY LENSES Abstract: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations

Similar books

Session C11: Ancient Cultural Landscapes in South Europe – their Ecological Setting and Evolution, Session C22: Gardeners from South America, Session S04: Agro-Pastoralism and Early Metallurgy Sessions, Session WS29: The Idea of Enclosure in Recent Iberian Prehistory, Session C88: Rhytmes et causalites des dynamiques de l'anthropisation en Europe entre 6500 ET 500 BC: Hypotheses socio-culturelles et/ou climatiques: Proceedings of the XV UISPP World Congress (Lisbon 4-9 September 2006) / Actes du XV Congrès Mondial (Lisbonne 4-9 Septembre 2006) Vol.36

2010 · PDF

THE BRITISH ARMY IN INDIA: ITS PRESERVATION BY AN APPROPRIATE CLOTHING, HOUSING, LOCATING, RECREATIVE EMPLOYMENT, AND HOPEFUL ENCOURAGEMENT OF THE TROOPS. with AN APPENDIX ON INDIA : THE CLIMATE OP ITS HILLS ; THE DEVELOPMENT OF ITS RESODRCBS, INDUSTRY, AND ARTS ; THE ADMINISTRATION OF JUSTICE ; THE BLACK ACT ; THE PROGRESS OF CHRISTIANITY ; THE TRAFFIC IN OPIUM ; THE VALUE OF INDIA ; PERMANENT CAUSES OF DISAFFECTION, AND OF THE RECENT REBELLION ; THE TRADITIONARY POLICY; MISGOVERNMENT BY NATIVE RULERS ; ANNEXATIONS OF THEIR TERRITORY, ETC.

1858 · PDF