ENGLISH

Children as Consumers: A Psychological Analysis of the Young People's Market

By Adrian Furnham , Barrie Gunter

Book information

Publisher
Routledge
Year
1998
ISBN
0415185351, 9780415185356
LCC
HF5415.3 .G86 1998
Open Library ID
OL702624M
Language
english
Format
CHM
Filesize
10 MB (10608830 bytes)
Series
International Series in Social Psychology
Pages
216\0
Topic
Psychology
Time added
2011-04-28 18:43:47

Description

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

Similar books