ENGLISH

Strategic Marketing for non-profit Organisations: United States Edition

By kotler , Alan R , Philip;Andreasen

Book information

Publisher
Pearson Education UK
Year
2013
ISBN
1292042745, 1269374508, 9781292042749, 9781269374507, 9781292056272, 1292056274
Language
english
Format
PDF
Filesize
9 MB (9168044 bytes)
Edition
7th ed
Pages
474\474
Time added
2020-11-29 04:16:19
Nonfiction;Academic;Grad School;School

Description

For graduate courses in nonprofit marketing and management, this text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

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