ENGLISH

CRM Fundamentals

By Brian Paulen , Scott Kostojohn , Mathew Johnson

Book information

Publisher
Apress
Year
2011
ISBN
978-1-4302-3590-3
Language
english
Format
PDF
Filesize
5 MB (5441239 bytes)
Pages
248\244
Time added
2016-06-29 18:00:00

Description

CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.

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