Cultures of commerce : representation and American business culture, 1877-1960

Description

While historians have explored the impact on workers of changes in American business, the broader impact on other cultural forms, and vice versa, has not been widely studied. This anthology contributes to the debate at the intersection of business history and the study of cultural forms, ranging from material to visual culture to literature. Front Matter ....Pages i-xii Introduction (Elspeth H. Brown, Catherine Gudis, Marina Moskowitz)....Pages 1-5 Front Matter ....Pages 7-7 Broadcasting Seeds on the American Landscape (Marina Moskowitz)....Pages 9-26 The Importance of Being True Blue: The Du Pont Company and the Color Revolution (Regina Lee Blaszczyk)....Pages 27-50 The Popular Front and the Corporate Appropriation of Modernism (Shannan Clark)....Pages 51-73 Rationalizing Consumption: Lejaren à Hiller and the Origins of American Advertising Photography, 1913–1924 (Elspeth H. Brown)....Pages 75-90 Art and Commerce: The Challenge of Modernist Advertising Photography (Patricia Johnston)....Pages 91-113 Front Matter ....Pages 115-115 “New York is Not America”: Immigrants and Tourists in Post-World War I New York (Angela M. Blake)....Pages 117-141 “The First Thing Every Negro Girl Does”: Black Beauty Culture, Racial Politics, and the Construction of Modern Black Womanhood, 1905–1925 (Tiffany M. Gill)....Pages 143-169 The Sentimental Work of Play: Manhood and the American Toy Industry, 1900–1930 (Woody Register)....Pages 171-195 Front Matter ....Pages 197-197 The Metropolitan Life Tower: Architecture and Ideology in the Life Insurance Enterprise (Roberta Moudry)....Pages 199-228 Architectures of Seduction: Intimate Apparel Trade Shows and Retail Department Design, 1920–1940 (Jill Fields)....Pages 229-249 The Architecture of Mobility: Outdoor Advertising and the Birth of the Strip (Catherine Gudis)....Pages 251-273 Front Matter ....Pages 275-275 Postwar Sign, Symbol, and Symptom: “The Man in the Gray Flannel Suit” (Anna Creadick)....Pages 277-293 “Girls in Gray Flannel Suits”: White Career Women in Postwar American Culture (Clark Davis)....Pages 295-320 Ayn Rand and the Politics of Property (Andrew Hoberek)....Pages 321-339 Front Matter ....Pages 341-341 Advertisements for Ourselves: Being and Time in a Promotional Economy (Jean-Christophe Agnew)....Pages 343-364 Back Matter ....Pages 365-270