ENGLISH

Strategic Thinking and Writing

By Michael Edmondson (author)

Book information

Publisher
Business Expert Press
Year
2018
ISBN
1949443418, 9781949443417
Language
english
Format
PDF
Filesize
4 MB (3784977 bytes)
Pages
176\177
Time added
2021-07-09 14:57:45

Description

In today's hyper-connected, dynamic, and ever changing global marketplace, storytelling is the new strategic imperative for organizations that want to achieve and sustain growth. The power of narrative, however, is built upon the foundation of strategic thinking and writing. As technology has democratized the power to share stories with the world, succeeding in today's age of collaborative commerce demands that leaders on all levels develop and enhance the business competency of storytelling built on strategic thinking and writing in order to drive customer engagement, enhance business performance, and remain relevant. Perhaps nowhere is the evidence of storytelling more prevalent than Amazon. In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. Bezos replaced PowerPoint slides with a six page narrative that executives prepare. The start of each meeting involves attendees reading the six page narrative for 30 minutes followed by a discussion. Writing the six page memo requires research, time, and multiple revisions. The six page memo also requires one to think and write strategically. That's where this publication can help. Part one consists of three chapters that focus on examining the various definitions associated with thinking and the process of strategic thinking. Part two shifts the attention towards strategic writing and provides the reader with a step-by-step guide on how to create a clear, concise, and compelling six page memo. Cover Strategic Thinking and Writing Advance Quotes for Strategic Thinking and Writing Abstract Contents Acknowledgments CHAPTER 1: The Types of Thinking PART 1 Thinking CHAPTER 1 The Types of Thinking CHAPTER 2: The Components of Thinking CHAPTER 3: Strategic Thinking CHAPTER 4: The Process of Strategic Thinking PART 2 Writing CHAPTER 6: Three Writing Strategies CHAPTER 7: Strategic Business Writing CHAPTER 8: Strategic Writing Topics CHAPTER 5: Amazon’s Six-Page Memo APPENDIX: List of 300 Words and Definitions About the Author Index Ad Page Back Cover

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