ENGLISH

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

By Avinash Kaushik

Book information

Publisher
Sybex
Year
2009
ISBN
0470529393, 9780470529393
Language
english
Format
MOBI
Filesize
13 MB (14122185 bytes)
Edition
1
Pages
475\0
Time added
2012-07-14 10:20:59

Description

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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