ENGLISH

Encyclopedia of Political Communication

By Dr. Lynda Lee Kaid , Christina Holtz-Bacha

Book information

Publisher
Inc, Sage Publications
Year
2007
ISBN
1412917999, 9781412917995
Open Library ID
OL11716544M
Language
english
Format
PDF
Filesize
32 MB (33641602 bytes)
Pages
985\985
Time added
2010-02-18 13:16:04

Description

The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types.

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