ENGLISH

Brand Success: How the World's Top 100 Brands Thrive and Survive

By Matt Haig

Book information

Publisher
Kogan Page
Year
2011
ISBN
9780749462888
Language
english
Format
EPUB
Filesize
673 kB (688654 bytes)
Edition
2
Pages
\0
Time added
2023-01-06 16:45:20
Business; Nonfiction; BUS002000; BUS058000

Description

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success. With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

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