ENGLISH

Mastering Technical Sales: The Sales Engineer's Handbook

By John Care , Aron Bohlig

Book information

Publisher
Artech House Publishers
Year
2002
ISBN
1580533450, 9781580533454, 9781580535694
LCC
HF5439.H54 C37 2002
Open Library ID
OL3570623M
Language
english
Format
PDF
Filesize
11 MB (11030644 bytes)
Edition
1st
Pages
321\321
Time added
2011-08-31 04:54:40

Description

This volume aims to cover all of the key areas of selling high-technology products, including detailed action plans to establish personal excellence in key-performance drivers in technical sales. This book teaches professionals how to be more successful as individual contributors, helping to better ensure promotion within their sales organization, or advancement elsewhere within their company. The book offers the practical guidance needed to sharpen skills in sales and technology, and explains how to build an infrastructure to support continuous high sales growth. This book is aimed at: technical marketing, product and sales managers; directors and technical sales staff; sales-support personnel; training managers; and technical consultants.

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