ENGLISH

Objects of Desire: Consumer Behaviour in Shopping Centre Choices

By Charles Dennis

Book information

Year
2005
ISBN
1403901708, 9781403901705, 9780230509481
Open Library ID
OL8398868M
Language
english
Format
PDF
Filesize
1 MB (1166448 bytes)
Pages
304\290
Orientation
yes
Scanned
no
Time added
2011-06-04 19:45:58

Description

What determines where people shop? Why would shoppers visit one shopping center rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centers. Developers wish to plan, build and/or improve shopping centers to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking.

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