ENGLISH

How to Change Minds: The Art of Influence without Manipulation

By Rob Jolles

Book information

Publisher
Berrett-Koehler Publishers
Year
2013
ISBN
1609948297, 9781609948290
Language
english
Format
PDF
Filesize
1 MB (1272140 bytes)
Edition
1
Pages
216\216
Topic
Psychology
Scanned
yes
Time added
2014-07-22 16:59:21
Психологические дисциплины;Психология личности;Пси

Description

Persuade, Don’t Push!Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

Similar books