ENGLISH

Current and emerging issues in the audiovisual industry

By Alicia , Herrero , Mónica; Medina , Mercedes; Urgellés

Book information

Publisher
ISTE
Year
2017
ISBN
9781119384632, 111938463X, 9781119384656, 1119384656, 9781119384663, 1119384664, 978-1-84821-977-9
Language
english
Format
PDF
Filesize
4 MB (4594159 bytes)
Series
Diverse and global perspectives on value creation set volume 1
Pages
\169
Time added
2017-10-15 16:00:00
Cultural industries;BUSINESS & ECONOMICS / Industr

Description

Content: New Paradigms of Audiovisual Industry / Mercedes Medina -- The Threat of OTT for the Pay-TV Market / Alicia Urgelles -- The Resistance of Legacy TV Channels / Mercedes Medina -- The Public Service Heritage / Mercedes Medina -- The Battle for Audiences / Mónica Herrero -- Entertaining Power: Quality of Content / Mercedes Medina -- From Attention to Engagement in the Battle for the Audiences / Alicia Urgellés -- Monetizing in the Digital Era / Mónica Herrero -- Implementing Innovation Strategy / Mercedes Medina.

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