ENGLISH

B4b: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship

By J. B , Thomas;Wood , Hewlin , Todd;Lah

Book information

Publisher
Point B Inc;Tsia
Year
2014
ISBN
9780986046209, 9780986046216, 0986046213
Language
english
Format
EPUB
Filesize
7 MB (7430618 bytes)
Pages
240 pages\0
Time added
2020-07-26 19:24:52
Big data;Customer relations

Description

Copyright; Contents; Introduction; Chapter 1: The Origins of B2B; Chapter 2: New Leaders Emerge; Chapter 3: It's the Outcome!; Chapter 4: B4B; Chapter 5: Connectedness and the Tower of Power; Chapter 6: Capabilities-Led Transformation; Chapter 7: Pivot 1: Land + Expand Selling; Chapter 8: Pivot 2: Adoption Services; Chapter 9: Pivot 3: The Data Handshake; Chapter 10: Crossing the Line; Epilogue; Endnotes; Index. Copyright Contents Introduction Chapter 1: The Origins of B2B Chapter 2: New Leaders Emerge Chapter 3: It's the Outcome! Chapter 4: B4B Chapter 5: Connectedness and the Tower of Power Chapter 6: Capabilities-Led Transformation Chapter 7: Pivot 1: Land + Expand Selling Chapter 8: Pivot 2: Adoption Services Chapter 9: Pivot 3: The Data Handshake Chapter 10: Crossing the Line Epilogue Endnotes Index.

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