ENGLISH

Product Information Management: Theory and Practice

By Jorij Abraham (auth.)

Book information

Publisher
Springer International Publishing
Year
2014
ISBN
978-3-319-04884-0, 978-3-319-04885-7
DOI
10.1007/978-3-319-04885-7
Language
english
Format
PDF
Filesize
4 MB (3749975 bytes)
Series
Management for Professionals
Edition
1
Pages
179\192
Time added
2014-06-12 06:00:00
Marketing; Sales/Distribution/Call Center/Customer

Description

Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

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