ENGLISH

Sex in Advertising: Perspectives on the Erotic Appeal

By Tom Reichert , Jacqueline Lambiase

Book information

Publisher
Routledge
Year
2002
ISBN
0805841172, 9780805841176
Open Library ID
OL18139580M
Language
english
Format
PDF
Filesize
20 MB (21330902 bytes)
Series
Routledge Communication Series
Pages
294\307
Topic
Business\\Marketing: Advertising
Time added
2011-04-28 18:43:47

Description

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.

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