ENGLISH

The Customer's Victory: From Corporation to Cooperation

By FranCois Dupuy

Book information

Year
1999
ISBN
0333750225, 9780333750223, 9780230509696
Language
english
Format
PDF
Filesize
615 kB (630185 bytes)
Pages
176\166
Orientation
yes
Scanned
no
Time added
2011-06-04 19:45:58

Description

This work describes and analyses how managers need to understand organizations in order to help them effectively implement the changes necessary to operate in today's competitive environment. Focusing on the need to cooperate, the author provides a diagnostic and a methodology that aims to show managers how to understand why people do what they do and how they can use this knowledge to implement organizational change.

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