Media and Development

Description

An essential book for anyone interested in the role of the media in development. Media matters. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability, the media can play a crucial role in development. Yet the influence of the media is not always welcome. It can also be used as a mechanism of surveillance and control or to disseminate hate speech and propaganda. How then should we respond to the growing importance of the media - including journalism, radio, television, community media and social media - for poverty and inequality? The first step is to acquire an informed and critical understanding of the multiple roles that the media can have in development. To help achieve this, this book provides concise and original introductions to the study and practice of communication for development (C4D), media development and media representations of development. In doing so it highlights the increasing importance of the media, whilst at the same time emphasising the varieties, complexities and contingencies of its role in social change. The broad and interdisciplinary focus of this book will make it attractive to anyone with an interest in media, communication, development, politics and social change. Front cover......Page 1 Development Matters......Page 2 Title page......Page 4 Copyright......Page 5 Contents......Page 6 Figures and tables......Page 7 Acknowledgements......Page 8 Introduction......Page 10 Three ways of thinking about media and development......Page 11 Integrating media studies and development studies......Page 16 Defining media and development......Page 17 1 Media for Development: Magic Bullet or Corporate Tool?......Page 22 Defining features of the M4D approach......Page 24 1.1 Makutano Junction viewers’ response to the notion that ‘all parents have the right to become school committee members’......Page 32 1.2 Percentage of viewers and non-viewers of Makutano Junction who claim to own a mosquito net......Page 33 Critiques of the M4D approach......Page 36 M4D hybrids......Page 50 1.3 Adam Smith International’s approach to development communication......Page 53 Conclusion......Page 55 2 Participatory Communication in Development: More Questions than Answers......Page 56 What is participatory communication? What is development?......Page 57 Participatory communication and Paulo Freire......Page 60 Participatory communication and diffusion......Page 65 Table 2.1 Key distinctions between diffusion and participatory approaches to development communication......Page 66 Table 2.2 Arnstein’s ladder of participation......Page 71 New technologies and participatory communication......Page 73 Conclusion......Page 82 3 Defining Media Development: Nailing Jelly to a Wall......Page 84 Defining media development......Page 86 Defining media development through media for development......Page 101 External interventions or domestic initiatives?......Page 104 The affordances of different technologies within media development......Page 106 Measuring media development......Page 108 Conclusion......Page 115 4 From Media Development to Development: A Long and Winding Road......Page 117 Democracy, good governance and media development......Page 118 Empirical evidence linking media development to democracy and good governance......Page 131 Media development and economic development......Page 133 ‘We communicate, therefore we are’ (Panneerselvan and Nair 2008)......Page 137 Community media......Page 141 Conclusion......Page 144 5 Strategies of Humanitarian Communication: Choose Wisely......Page 147 ‘Shock effect’ appeals......Page 149 Deliberate positivism......Page 158 Post-humanitarian communication......Page 162 Humanitarian communication online......Page 166 Conclusion......Page 174 6 Media Coverage of the Global South: Who Cares?......Page 176 The media’s influence on foreign aid budgets......Page 178 The media’s influence on cosmopolitan attitudes......Page 185 The media’s influence on global relations of power......Page 192 Conclusion......Page 200 Conclusion......Page 203 Media and development: three fields or one?......Page 204 References......Page 214 Index......Page 232 About Zed Books......Page 241 Back cover......Page 242