97 Things Every UX Practitioner Should Know: Collective Wisdom from the Experts

Description

Take advantage of today's sky-high demand for data engineers. With this in-depth book, current and aspiring engineers will learn powerful real-world best practices for managing data big and small. Contributors from notable companies including Twitter, Google, Stitch Fix, Microsoft, Capital One, and LinkedIn share their experiences and lessons learned for overcoming a variety of specific and often nagging challenges. Edited by Tobias Macey, host of the popular Data Engineering Podcast, this book presents 97 concise and useful tips for cleaning, prepping, wrangling, storing, processing, and ingesting data. Data engineers, data architects, data team managers, data scientists, machine learning engineers, and software engineers will greatly benefit from the wisdom and experience of their peers. Topics include: • The Importance of Data Lineage - Julien Le Dem • Data Security for Data Engineers - Katharine Jarmul • The Two Types of Data Engineering and Data Engineers - Jesse Anderson • Six Dimensions for Picking an Analytical Data Warehouse - Gleb Mezhanskiy • The End of ETL as We Know It - Paul Singman • Building a Career as a Data Engineer - Vijay Kiran • Modern Metadata for the Modern Data Stack - Prukalpa Sankar • Your Data Tests Failed! Now What? - Sam Bail Cover Copyright Table of Contents Preface Permissions O’Reilly Online Learning How to Contact Us Acknowledgments Part I. Career Chapter 1. Boost Your Emotional Intelligence to Move from Good to Great UX Priyama Barua Chapter 2. Your Worst Job May Be Your Best Learning Experience Taylor Kostal-Bergmann Start Small and Focus on Building Trust Diversify Your Skill Set Get Organized and Say No Chapter 3. You’re Never Done Learning Andrew Wirtanen Make Time Be Selective Refine Your Routine Share Chapter 4. So You Want to Be a UX Consultant Eva Kaniasty Chapter 5. Master the Art of Storytelling Reena Ganga Chapter 6. Understand and Speak the Language of Business Dwayne Hill Chapter 7. Expand Your Network Through Community Involvement Jen McGinn Chapter 8. Amplify Your Value by Finding Advocates Outside Your Team Catherine Dubut Chapter 9. Design Mentorship Is a Lifelong Commitment Kristian Delacruz Remember that Past Experience Is Valuable Be a Cheerleader Build a Lifelong Relationship Reach Out First Be Human Chapter 10. Create a Design Portfolio that Gets Results Shanae Chapman Part II. Strategy Chapter 11. User Experience Extends Beyond the Digital Realm Frances Close Chapter 12. Know the Difference Between Experience Mapping and Journey Mapping Darren Hood Let’s Level Set Alignment and Challenges Takeaways and Reminders Chapter 13. Design Customer Experiences, Not Features Gail Giacobbe Chapter 14. Create a Truly Visible UX Team Sonia V. Weaver Chapter 15. Thinking About the Future Is Important for Any Design Process Liz Possee Corthell Chapter 16. Implement Service Design in Your Practice Eduardo Ortiz Research Plan Apply Part III. Design Chapter 17. Don’t Forget About Information Architecture Joe Sokohl Chapter 18. When Prototyping, Consider Both Visual Fidelity and Functional Fidelity Chris Callaghan Chapter 19. See Beyond the “Average” User Hillary Carey Chapter 20. Work Together to Create Inclusive Products Al Lopez Chapter 21. Advocate for Accessibility Holly Schroeder Chapter 22. Design for Universal Usability Ann Chadwick-Dias Chapter 23. Inclusive Design Creates Products that Work for Everyone Christopher S. LaRoche Chapter 24. Define What Your Design Does Not Do Georgiy Chernyavsky Chapter 25. Use Design Goals to Make Design Decisions Explainable and Defendable Helmut Degen Chapter 26. Think Synthetically to Design Systematically Drew Condon Chapter 27. Best and Last Impressions Are Lasting Impressions Andrea Mancini Chapter 28. Follow These Principles of Gestalt for Better UX Designs Erin Malone Chapter 29. Use Visual Design to Create an Eye Track Kevin Lynn Brown Chapter 30. Use Object Mapping to Create Clear and Consistent Interfaces Tim Heiler References Chapter 31. Remember the Four Questions of Critique Adam Connor Chapter 32. Turn Poorly Constructed Criticism into Actionable Feedback Jesse Nichols The Big Bad Stakeholder A Simple Misunderstanding Tips for Success Chapter 33. Improve Communication and Encourage Collaboration Using Sketches Anna Iurchenko Chapter 34. Learn the Difference Between UX and UI from a Bicycle Joe Wilson UI: User Interface UX: User Experience Chapter 35. Sell Your Design Ideas with Trust and Insights Benson Chan Chapter 36. Align Your Team Around Customer Needs via Design Workshops Shipra Kayan Chapter 37. Embrace a Shared Cadence to Avoid Silos Christy Ennis-Kloote Chapter 38. Learn to Think like a Missionary, Not a Mercenary Scot Briscoe Pitfalls of Mercenary Work Becoming a Missionary Stay on the Path Chapter 39. Not All Interfaces Need to Be Simplified Morgane Peng Get Familiar with Enterprise Products Differentiate Business Expertise and Interface Expertise Find the Sweet Spot Chapter 40. If You Show Something Shiny, They’ll Assume It’s Done John Yesko Chapter 41. You Can’t Always Help Who You Want James McElroy Chapter 42. Make Learning a Part of Your Design Process Michelle Morgan Chapter 43. Design Meaningful International UX Yingdi Qi Chapter 44. Legacy Product? Imagine You’re Restoring an Old Farmhouse Christopher Coy Chapter 45. Be Your Own Project Manager Tripta Kumari Chapter 46. Design for Users, Not Usability Studies Aaron Parker Chapter 47. Frame the Opportunity Before Brainstorming the Solution Brian Sullivan Chapter 48. Be Wrong on Purpose Skyler Ray Taylor The Wrong Answer The Right Time to Be Wrong Don’t Stay Wrong for Long Chapter 49. Create a Lasting Design System Lara Tacito Make Your Design System Easy to Use Create a Process, Not a Project Chapter 50. Your First Idea Is Sometimes Your Worst Idea Audrey Bryson Chapter 51. Question Your Intuition and Design to Extremes Navin Iyengar Chapter 52. Design Thinking Workshops Will Change Your Process Theo Johnson Chapter 53. Visualize Requirements During a Workshop Kristina Hoeppner Leave the Spreadsheet Behind Prepare for and Run the Workshop Be Brave and Break Away from the Spreadsheet Chapter 54. Put On Your InfoSec Hat to Improve Your Designs Julie Meridian Chapter 55. On-Brand Whimsy Can Differentiate Your Mobile App Martha Valenta Chapter 56. Don’t Perform a Competitive Analysis Before Ideating William Ntim Part IV. Content Chapter 57. Design for Content First Marli Mesibov The Content-First Mindset Content-First as a Methodology Speak to Your Audience Chapter 58. Align Your Tone, Voice, and Audiences Marino Ivo Lopes Fernandes Chapter 59. Mind Your Error Messages Jennifer Aldrich Chapter 60. A Shared Vocabulary Can Increase Team Efficiency Matthias Feit Coming to Terms with Terminology Chapter 61. Break Your Lorem Ipsum Habit: Sketch with Words! Emily Roche Why Lorem Ipsum Doesn’t Help Here’s How to Sketch with Words Stronger Starts and Smoother Finishes Part V. Research Chapter 62. Always Go for the Why—the Immutable Basis of Great Design Andy Knight Chapter 63. The Participant’s Well-Being Is Your Responsibility Danielle Cooley Pay Attention to Physical Needs Mental and Emotional Factors Affect the Research, Too Don’t Be Afraid to Stop the Session If Necessary Caring for the Participant Is in Everyone’s Best Interest Chapter 64. Diverse Participant Recruiting Is Critical to Authentic User Research Megan Campos Chapter 65. Build a Culturally Reflexive Professional Framework Monet Burse Moutinho Chapter 66. Know These Warning Signs of Information Architecture Problems Kathi Kaiser Chapter 67. Bring Themes to Exploratory Research Shanti Kanhai Degrees of Control The Power of Themes Define Your Themes Chapter 68. Embrace Your Ignorance Jon Robinson Chapter 69. Get Past Fear with Users and Design Teams Julia Choi Chapter 70. Data Alone Does Not Create Empathy—Storytelling Is Key Kyle Soucy Like It or Not, You Must Get Comfortable with Public Speaking What’s the Secret to Being a Great Presenter and Storyteller? A Word of Caution Chapter 71. Personas with Emotions and Behaviors Are More Valuable Cindy Brummer Avoid Weak Personas Step 1: Start with Data Step 2: Provide Context Chapter 72. Educate Your Product Team for Successful User Research Rachel Young Educate on What Research Can and Cannot Answer Explain What Research Is and What It Is Not Encourage Observation with Specific Guidelines Chapter 73. Design Isn’t Just About the Happy Path Drew Lepp Why Does This Matter? Examples of Worst-Case Scenarios Practical Advice Chapter 74. Deliver Successful Products Through Common Success Metrics Martina Borkowsky Chapter 75. Bring Rapid User Research Methods to Agile Teams Bob Thomas Traditional UX Research Methods Lean UX Research Methods Chapter 76. Scale Research Through Stakeholder Advocacy Matt DiGirolamo Identify Current UX Maturity Foster Awareness Set Up Research Frameworks Push Maturity Forward with Team Ops and Quantification Research Democratization Chapter 77. Know When and How to Build a Usability Lab Rich Buttiglieri When Would I Need a Lab? How Expensive Is It to Build? Physical Space Considerations Chapter 78. Talk to Customer Support to See What’s Tripping Up Users Dave Connis Renaming a Feature Practical Application Chapter 79. Be Prepared When Practicing Ethnography Meena Kothandaraman Chapter 80. Always Do a Test of Your Test Jacqueline Ouifak Chapter 81. Observed Behavior Is the Gold Standard Kaaren Hanson Chapter 82. Assess Usefulness and Desirability Early in Product Development Michael Hawley Chapter 83. Know the Core Elements of Usability Research Amanda Mattson Chapter 84. Don’t Underestimate the Power of Coworkers as Usability Participants Daniel Diener Chapter 85. Include Nonusers in Your User Research Becca Kennedy Nonusers Can Help Uncover Gaps Nonusers Can Supplement User Research How to Include Nonusers Chapter 86. Plan User Research with the Customer Question Board Julia Cowing Chapter 87. If Designing Survey Questions Were Easy, There’d Be No Garbage Data Annie Persson Creating Questions Wording Questions Creating Response Options Chapter 88. The Right Screener Sets Up Your Recruit and Research for Success Katelyn Thompson Define and Outline Your Criteria Determine the Method for Asking Your Questions Write the Screener Questions Select Your Participants Chapter 89. Know Best Practices for Working with a Recruiter Ellen Finn Timeline Management and Recruiter/Client Communication Participant Confirmation On-Call Duties Study Aftermath Chapter 90. You Don’t Need a Lot of Money to Recruit Participants Thomas Yung Representative Users and Screeners Sample Size Incentives and Compensation Posting Ads and Screener Build a Panel Yourself Final Thoughts Chapter 91. You Need Good Planning for a Diary Study Mac Hasley Align Research Questions with a Diary’s Structure Set a Timeframe that Gathers Insights Before Participants Lose Interest Choose the Right Tool for Your Goals, Budget, and Timeline Be Strict in Your Recruit Decide How Participants Will Log Chapter 92. Improve Usability Testing with Task Cards Todd Zazelenchuk Chapter 93. Apply the Butterfly Approach to Interviews and Testing Stephen Denning Chapter 94. Don’t Ask Users to Predict the Future Ingrid Cruz Hypothetical Scenarios Produce Unreliable Feedback The Importance of a Good Research Question Chapter 95. Ask Participants to Tell You What You Don’t Know to Ask Amanda Rotondo Chapter 96. Leverage Your “Psychologist Voice” for Effective UX Research Moderation Dan Berlin Chapter 97. Tell the User’s Story via Effective Research Reports Susan Mercer Background Goals Executive Summary Methodology Detailed Findings Summary Recommendations Contributors Aaron Parker Adam Connor Al Lopez Amanda Mattson Amanda Rotondo Andrea Mancini Andrew Wirtanen Andy Knight Ann Chadwick-Dias Anna Iurchenko Annie Persson Audrey Bryson Becca Kennedy Benson Chan Bob Thomas Brian Sullivan Catherine Dubut Chris Callaghan Christopher Coy Christopher S. LaRoche Christy Ennis-Kloote Cindy Brummer Daniel Diener Danielle Cooley Darren Hood Dave Connis Drew Condon Drew Lepp Dwayne Hill Eduardo Ortiz Ellen Finn Emily Roche Erin Malone Eva Kaniasty Frances Close Gail Giacobbe Georgiy Chernyavsky Helmut Degen Hillary Carey Holly Schroeder Ingrid Cruz Jacqueline Ouifak James McElroy Jen McGinn Jennifer Aldrich Jesse Nichols Joe Sokohl Joe Wilson John Yesko Jon Robinson Julia Choi Julia Cowing Julie Meridian Kaaren Hanson Katelyn Thompson Kathi Kaiser Kevin Lynn Brown Kristian Delacruz Kristina Hoeppner Kyle Soucy Lara Tacito Liz Possee Corthell Mac Hasley Marino Ivo Lopes Fernandes Marli Mesibov Martha Valenta Martina Borkowsky Matt DiGirolamo Matthias Feit Meena Kothandaraman Megan Campos Michael Hawley Michelle Morgan Monet Burse Moutinho Morgane Peng Navin Iyengar Priyama Barua Rachel Young Reena Ganga Rich Buttiglieri Scot Briscoe Shanae Chapman Shanti Kanhai Shipra Kayan Skyler Ray Taylor Sonia V. Weaver Stephen Denning Susan Mercer Taylor Kostal-Bergmann Theo Johnson Thomas Yung Tim Heiler Todd Zazelenchuk Tripta Kumari William Ntim Yingdi Qi Index About the Editor Dan Berlin