Business - Six Deadly Small Business Marketing Secrets

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Not Having A Marketing Plan......Page 3 Not Differentiating Your Business From Your Competition......Page 10 MISTAKE NUMBER THREE......Page 15 Not Having a Systematic Referral Generating Program......Page 16 Neglecting to Communicate and Market to Your Current Customers......Page 29 To Get to the Pot of Gold, You Have to Know Where to Mine......Page 30 Focus On Your Best Customers......Page 31 “Business Goes Where Business Is Invited” – A Cas......Page 32 The Prodigal Customer – The Lost 20%......Page 34 Conclusion......Page 36 Don’t make one of the biggest mistakes in the boo......Page 37 “Make Money with OPC \(Other People’s Customers......Page 38 Your Only Limitation is Your Imagination......Page 39 How to Approach Your Soon-to-be Venture Partner......Page 41 Handling Potential Objections......Page 43 Take These Steps to Get Your Joint Venture Going......Page 44 Potential Joint Ventures Are All Around You - Take Your Blinders Off!......Page 45 What is the Principle Objective of Your Small Business?......Page 46 “Any Fool Can Make Soap, It Takes a Clever Man to......Page 47 High Value Activities......Page 48 What Do Bill Gates and Oprah Have In Common......Page 50 Conclusion......Page 51