ENGLISH

Technical Account Management: How to Win Deals & Stay Sane in today's digital world

By Raman Jha

Book information

Year
2020
ASIN
B08LZMP7QG
Language
english
Format
EPUB
Filesize
4 MB (3749833 bytes)
Pages
169\0
Time added
2020-10-27 20:33:50

Description

Strategic Account Management as a profession is dyingThis Digital era and COVID disruptions have meant that generalist Account and Delivery managers are struggling today. They are failing to:1. Understand today’s technological shifts2. Provide a Point of View on these shifts3. Connect the dots between IT solutions & business outcomes. Cannot see revenue opportunities.Every Strategic Account Manager must make a quick transition to a Technical Account Manager. In this practitioner’s toolkit, Raman brings together his 2 decades of Account Management and Sales experiences to help you transition from a generalist to a Technical Account Manager. Through the eyes of Tom, Zara and Ravi, this book will take you through a fascinating journey of modern day digital world. Once done, you will understand: ● Understand Account Management Basics● Understand today’s Digital Platforms, Tools & Frameworks● Develop a Personal POV on complex technologies● Know the right questions to ask & Identify Net New revenue opportunities. Create real differentiationWith this book, you will get a set of editable & ready-to-use templates to jumpstart your transition. This book will help you create better customer relationships, understand technology trends, win more deals and find more time for the only things that matter in life - time with family and friends and your personal and spiritual growth. Before you buy the book, also know that this book is not: - A technical manual - This covers multiple technologies for quick grasp and at a high level- Will not make you a subject Expert- Not a get rich quick book - Not a tips and tricks book Treat this as a ready-to-use cookbook to become a great Technical Account Manager. Enjoy the ride !!

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