ENGLISH

A Technique for Producing Ideas

By James Young

Book information

Publisher
McGraw-Hill
Year
2003
ISBN
0071410945, 9780071410946
Open Library ID
OL7299660M
Language
english
Format
PDF
Filesize
63 kB (64667 bytes)
Series
Advertising Age Classics Library
Edition
1
Pages
64\18
Time added
2011-04-28 18:43:47

Description

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

Similar books