Communication Research Measures III: A Sourcebook

Description

Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines. Cover......Page 1 Half Title......Page 2 Series Page......Page 5 Title Page......Page 6 Copyright Page......Page 7 Dedication......Page 8 Table of Contents ......Page 10 Editors and Contributors......Page 14 Preface......Page 20 Acknowledgments......Page 21 Introduction ......Page 22 Part I: Measurement Trends and Issues......Page 26 Identification and Inclusion Process......Page 28 Evolving Discipline and Interpersonal Communication Measurement......Page 29 Measurement Considerations......Page 33 Concluding Observations: Connections to Previous Sourcebooks......Page 41 References......Page 42 Measurement in Family Communication......Page 45 Criteria Employed for Measure Selection and Subsequent Profiling......Page 46 Methodological Trends and Issues in Family Communication Research......Page 49 Promising New Measures in Family Communication Research......Page 53 References......Page 56 Measurement in Health Communication......Page 61 Psychological and Public Health Contexts......Page 62 Medical and Clinical Contexts......Page 64 Media and Messaging Contexts......Page 67 Uncertainty and Information Seeking......Page 69 Conclusions......Page 71 References......Page 73 Measurement in Instructional Communication ......Page 79 Learning Outcomes......Page 80 Student Behaviors and Characteristics......Page 82 Teacher Behaviors and Characteristics......Page 85 Recommendations for Future Research......Page 88 References......Page 90 Measurement in Intergroup Communication......Page 95 Methodological Trends and Issues in Intergroup Communication Research......Page 96 Measurement Influences from Outside the Discipline......Page 101 Promising New Methods and Measures in Intergroup Communication......Page 102 References......Page 103 Criteria Employed for Measure Selection and Subsequent Profiling......Page 107 Methodological Trends in Organizational Communication Research......Page 109 Sampling Techniques and Trends......Page 110 Issues of Reliability and Validity......Page 111 Examining Measurement Subtopics in Organizational Communication......Page 112 Conclusions......Page 114 References......Page 115 Introduction......Page 119 Audience Research in Sport Communication......Page 120 Interpersonal Dynamics in Sports......Page 124 Identification......Page 125 References......Page 126 Measurement in Public Relations......Page 133 Criteria Employed for Measure Selection and Subsequent Profiling......Page 134 Theoretical and Methodological Trends in Public Relations Research......Page 135 References......Page 140 A (Very Brief) History of Computer-Mediated Communication Scholarship ......Page 145 Frequency of Communication Technology Usage......Page 147 Motivations for Usage......Page 151 Intended and Unintended Effects......Page 155 Concluding Remarks......Page 157 References......Page 159 Measurement in Intercultural and Cross-Cultural Communication......Page 166 Key Research Areas in Intercultural and Cross-Cultural Communication......Page 167 Measurement Issues in Intercultural and Cross-Cultural Communication......Page 170 Reliability and Validity in Intercultural and Cross-Cultural Communication......Page 174 Opportunities and Concluding Remarks......Page 177 References......Page 178 Criteria Employed for Measure Selection and Subsequent Profiling......Page 185 Trends in Mass Communication Research and Measurement......Page 186 Methodological Issues of Interest and Concern in Mass Communication Research......Page 190 Opportunities and Future Directions in Mass Communication Research......Page 192 References......Page 193 Part II: Measure Profiles......Page 198 Introduction......Page 200 Validity......Page 201 Measure......Page 203 References......Page 205 Reliability......Page 207 Comments......Page 208 Measure......Page 210 References......Page 211 Reliability......Page 212 Location of Measure......Page 213 References......Page 214 Introduction......Page 215 Validity......Page 216 Comments......Page 217 Location of Measure......Page 218 References......Page 219 Introduction......Page 220 Validity......Page 221 Comments......Page 223 Measure......Page 224 References......Page 225 Introduction......Page 227 Comments......Page 228 Measure......Page 229 References......Page 230 Introduction......Page 232 Validity......Page 233 Measure......Page 234 References......Page 235 Introduction......Page 237 Validity......Page 238 Comments......Page 239 Measure......Page 240 References......Page 241 Introduction......Page 242 Reliability......Page 243 Comments......Page 244 Measure......Page 245 References......Page 248 Introduction......Page 250 Validity......Page 251 Location of Measure......Page 252 Measure......Page 253 References......Page 254 Introduction......Page 256 Reliability......Page 257 Comments......Page 258 Measure......Page 259 References......Page 261 Validity......Page 262 Location of Measure......Page 263 References......Page 264 Introduction......Page 265 Validity......Page 266 Location of Measure......Page 267 References......Page 268 Introduction......Page 270 Comments......Page 272 Measure......Page 273 References......Page 274 Validity......Page 276 Comments......Page 277 Measure......Page 278 References......Page 279 Validity......Page 280 Measure......Page 281 References......Page 282 Introduction......Page 284 Validity......Page 285 Comments......Page 286 Measures......Page 287 References......Page 288 Validity......Page 290 Measure......Page 291 References......Page 292 Introduction......Page 293 Validity......Page 294 Measure......Page 295 References......Page 296 Introduction......Page 298 Reliability......Page 299 Validity......Page 300 Comments......Page 301 Measure......Page 302 References......Page 303 Introduction......Page 304 Validity......Page 305 Measure......Page 306 References......Page 307 Introduction......Page 309 Validity......Page 310 Comments......Page 311 Measure......Page 312 References......Page 313 Introduction......Page 315 Validity......Page 316 Comments......Page 317 Measure......Page 318 References......Page 319 Validity......Page 320 Measure......Page 321 References......Page 323 Introduction......Page 324 Validity......Page 325 Measure......Page 326 References......Page 327 Introduction......Page 329 Validity......Page 330 Measure......Page 331 References......Page 332 Introduction......Page 334 Reliability......Page 335 Validity......Page 336 Measure......Page 337 References......Page 338 Introduction......Page 340 Reliability......Page 341 Location of Measure......Page 342 Measure......Page 343 References......Page 344 Introduction......Page 346 Validity......Page 347 Comments......Page 348 Measure......Page 349 References......Page 351 Introduction......Page 354 Validity......Page 355 Comments......Page 356 Measure......Page 357 References......Page 359 Introduction......Page 360 Reliability......Page 361 Comments......Page 362 Measure......Page 363 References......Page 364 Reliability......Page 365 Validity......Page 366 Measure......Page 368 References......Page 369 Introduction......Page 371 Reliability......Page 372 Validity......Page 373 Location of Measure......Page 374 Measure......Page 375 References......Page 377 Reliability......Page 378 Comments......Page 379 Measure......Page 380 References......Page 382 Introduction......Page 384 Validity......Page 385 Measure......Page 386 References......Page 387 Introduction......Page 389 Validity......Page 391 Comments......Page 392 Measure......Page 393 References......Page 394 Introduction......Page 395 Validity......Page 396 Measure......Page 398 References......Page 399 Introduction......Page 401 Validity......Page 402 Comments......Page 403 Measure......Page 404 References......Page 405 Introduction......Page 406 Reliability......Page 407 Validity......Page 408 Measure......Page 409 References......Page 411 Introduction......Page 413 Validity......Page 414 Public Relations Value Assessment Scale......Page 415 References......Page 417 Introduction......Page 419 Validity......Page 420 Comments......Page 421 Measure......Page 422 References......Page 424 Introduction......Page 425 Reliability......Page 426 Comments......Page 427 Measure......Page 428 References......Page 429 Introduction......Page 431 Validity......Page 432 Comments......Page 433 Measure......Page 434 References......Page 436 Introduction......Page 438 Validity......Page 439 Measure......Page 440 References......Page 442 Introduction......Page 444 Comments......Page 445 References......Page 446 Reliability......Page 448 Validity......Page 449 Measure......Page 450 References......Page 451 Introduction......Page 452 Validity......Page 453 Comments......Page 454 References......Page 455 Introduction......Page 457 Validity......Page 458 Location of Measure......Page 459 References......Page 460 Introduction......Page 462 Comments......Page 463 References......Page 464 Introduction......Page 466 Reliability......Page 467 Location of Measure......Page 468 Measure......Page 469 References......Page 470 Introduction......Page 473 Measure......Page 474 References......Page 478 Introduction......Page 480 Validity......Page 481 Comments......Page 482 Measure......Page 483 References......Page 484 Introduction......Page 485 Validity......Page 487 Location of Measure......Page 488 References......Page 489 Introduction......Page 491 Comments......Page 492 References......Page 493 Introduction......Page 495 Comments......Page 496 Measure......Page 497 References......Page 498 Introduction......Page 499 Validity......Page 500 Measure......Page 501 References......Page 502 Introduction......Page 504 Validity......Page 505 Measure......Page 507 References......Page 509 Validity......Page 511 Comments......Page 512 References......Page 513 Introduction......Page 515 Reliability......Page 516 Validity......Page 517 Comments......Page 519 Measure......Page 520 References......Page 521 Introduction......Page 523 Validity......Page 524 Measure......Page 525 References......Page 526 Introduction......Page 528 Validity......Page 530 Location of Measure......Page 531 Measure......Page 532 References......Page 533 Introduction......Page 535 Validity......Page 536 Comments......Page 537 Measure......Page 538 References......Page 539 Introduction......Page 540 Validity......Page 542 Measure......Page 543 References......Page 545 Author Index......Page 546 Subject Index......Page 549