ENGLISH

Drilling for Gold: How Corporations Can Successfully Market to Small Businesses

By John Warrillow

Book information

Publisher
Wiley
Year
2002
ISBN
0471128902, 9780471128908, 9780471211310
Open Library ID
OL9862908M
Language
english
Format
PDF
Filesize
1 MB (1530303 bytes)
Edition
1
Pages
256\241
Topic
Business
Time added
2011-04-20 14:05:05

Description

Get inside the head of a small business owner Here’s what Fortune 500 marketers are saying about John Warrillow and his new book, Drilling for Gold: How Corporations Can Successfully Market to Small Businesses: ''Warrillow provides thought-provoking and entertaining insight about the passion of entrepreneurs and small business owners. Drilling for Gold provides excellent advice for companies targeting small businesses.'' –S. Jay Nalli, Vice President, Americas Small Business, IBM ''John has successfully captured the knowledge he has gained from working with small business marketers and transformed it into a well-crafted and meaningful guidebook.'' –Judy Hilvers, Senior Vice President, Corporate Marketing Citicorp Diners Club Inc. ''Easy to read and easy to put into practice . . .this book should be read by anyone interested in increasing the effectiveness of their marketing (and selling) to small businesses.'' –Elizabeth Weisser, Vice President, British Airways, USA

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