ENGLISH

Curating Italian Fashion: Heritage, Industry, Institutions

By Matteo Augello

Book information

Publisher
Bloomsbury Visual Arts
Year
2022
ISBN
9781350230774, 9781350230804, 9781350230781
Language
english
Format
PDF
Filesize
47 MB (49309528 bytes)
Pages
\215
Time added
2023-05-22 07:47:43

Description

Since the 2000s, fashion exhibitions have become some of the most popular displays presented in museums. Fashion brands celebrate anniversaries with blockbuster retrospectives and lavish catalogues, and increasingly exhibit archive pieces in their stores. Italy is a major player in the global fashion industry, yet little has been written about its contribution to fashion curation. This book explores the management, display and curation of Italian fashion heritage, highlighting the role played by companies and industry associations. By contextualising fashion curation within Italy’s economy, culture and art-historical tradition, this book unfolds the ties between the preservation of fashion heritage and corporate policies. It traces the shift of companies from sponsors to cultural producers and discusses the different uses of archives and exhibitions. Through the critical analysis of key examples such as Salvatore Ferragamo, Pitti Immagine and Gucci, this book illustrates how the inevitable commercial interests underlying fashion curation can exist alongside the scholarly contribution of corporate initiatives. Most importantly, it defines the curatorial approaches developed by the involvement of the industry in fashion curation, thus providing an overarching interpretation of the characteristics of this practice in Italy. Matteo Augello provides an unprecedented insight into the management of Italian fashion heritage and presents a comprehensive account of the development of fashion curation in Italy, drawing from archival records, existing literature and oral history. This book is essential reading for scholars, industry professionals and students interested in the intersections of curation, heritage, national identity and corporate cultural policies. Cover Half Title Title Copyright Contents Illustrations Preface Acknowledgements Introduction 1 Constructing Italian fashion heritage 2 Industry and corporate heritage in Italy 3 Corporate heritage and institutions 4 A history of fashion curation in Italy 5 Industry and curation: A critical commentary 6 Concluding remarks Notes 1 Constructing Italian fashion heritage 2 Industry and corporate heritage in Italy 3 Corporate heritage and institutions 4 A history of fashion curation in Italy 5 Industry and curation: A critical commentary References Index

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