ENGLISH

POP!: Create the Perfect Pitch, Title, and Tagline for Anything

By sam , Horn

Book information

Publisher
Penguin Publishing Group;Perigee
ISBN
9781101191200, 1101191201
Language
english
Format
MOBI
Filesize
347 kB (354984 bytes)
Pages
\0
Time added
2020-07-26 19:24:52
Business;BUSINESS & ECONOMICS--Marketing--General;

Description

Why do some ideas break out and others fade away' What causes people to become so excited about a product that they can't wait to tell their friends' How can an idea be communicated so that it catches fire in people's imaginations' Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process'POP! (Purposeful, Original, Pithy)'to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers' imaginations.

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