Exporting: the definitive guide to selling abroad profitably

Description

Author Note; About the Author; Acknowledgments; Introduction; Part I: Building Your Foundations for Exporting; Chapter 1: Are You Ready to Export?; How an Export Product Business Is Born; How an Export Service Business Is Born; How a Business Expands into New Foreign Markets; The Difference Between Product and Service Exports; People Power Drives Your Service Exports; What It Takes to Export; Assessment of You: The Global Mindset; Examining the State of You: The Global Mindset; Assessing Your Business: The Local Business Model; Assessing an Export Start-Up: The "Born Global" Firm.;Note; Chapter 2: Writing an Export Business Plan; Purpose of an Export Business Plan; Pitfalls of Not Having an Export Business Plan; Pointers for Developing an Export Business Plan; Three Types of Export Business Plans; The Back-of-the-Napkin Export Business Plan; The Traditional Export Business Plan; The Laurel Export Business Plan; Summary: Leaving You with Fun and Export Adventure on Your Mind; Chapter 3: Prepping For Exports; Line Up Your Export Dream Team; The Fab Five: Lawyer, Accountant, Banker, Logistics Expert, Technology Master; Start Small; Corporate Considerations. Author Note About the Author Acknowledgments Introduction Part I: Building Your Foundations for Exporting Chapter 1: Are You Ready to Export? How an Export Product Business Is Born How an Export Service Business Is Born How a Business Expands into New Foreign Markets The Difference Between Product and Service Exports People Power Drives Your Service Exports What It Takes to Export Assessment of You: The Global Mindset Examining the State of You: The Global Mindset Assessing Your Business: The Local Business Model Assessing an Export Start-Up: The "Born Global" Firm. The Sole ProprietorshipThe Partnership The C Corporation The Subchapter S Corporation Limited Liability Company Legal Considerations Protect Your Intellectual Property Legal Protection in the Online Environment Domain Name Protection: Part of Your IP Protection Other Legal Considerations: Labor Laws, Contracts, and Agreements Opening Your Bank Account Effective Financial Planning Right from the Start Maximizing Tax Benefits for Your Multinational Business More Ways to Guard Your Bottom Line Trade and Customs Duties Foreign Sales Corporation. Interest-Charge Domestic International Sales CorporationSummary Notes Chapter 4: The Human Side of an Export Enterprise Creating a Functional Team Spotting a Good Global Hire Developing a World-Class Team Best Places to Outsource Work Freelancers and Independent Contractors: The New Gig Economy Top Job Search Web Sites Schools and Universities When to Hire When to Outsource The Hiring Plan Outsourcing HR: Focus on Your Core Competencies Summary Notes Part II: Creating and Using Online Marketing Platforms Chapter 5: Online Fundamentals. In Pursuit of Global Power: Snatching and Grabbing Curious Online CustomersPlan a Web Site Reserving a Domain Name and Building a Web Site Blog Exuberance: Brand Yourself Everywhere Pick a Main Stage and Understand Your Audience Post Frequently, Consistently, and with the Reader Always in Mind Inspire Your Readers Make Thoughtful Comments When Warranted Provide Links to Better Inform Readers Feature Stunning Graphics Connect with Your Readers Intellectually and Emotionally Check Your Facts Market the Blog Label Your Posts Blog Services Summary Notes.