ENGLISH

Crossmedia Innovations: Texts, Markets, Institutions

By Indrek Ibrus , Carlos A. Scolari

Book information

Publisher
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Year
2012
ISBN
3631622287, 9783631622285
Language
english
Format
PDF
Filesize
8 MB (8247178 bytes)
Edition
1st New edition
Pages
319\320
Time added
2015-09-10 08:10:15

Description

Crossmedia and transmedia are keywords of increasing importance for media professionals and scholars alike. Although these phenomena are older than sometimes argued, the affordances of digital networked media have radically enriched the nature of «crossmedia strategies» of media industries. As such crossmedia is an emergent practice that arises as one of the core sources of complexity and innovation for late modern cultures. This edited volume includes chapters by authors from three continents who approach the phenomenon from different disciplinary angles: semiotics, cultural studies, media economics, political economy, innovation studies. The common interest lies in the dynamics that lead to experiments with crossmedia and in how our cultures are innovated through such practices.

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