ENGLISH

Swift Viewing: The Popular Life of Subliminal Influence

By Charles R. Acland

Book information

Publisher
Duke University Press
Year
2012
ISBN
9780822393771
DOI
10.1515/9780822393771
Language
english
Format
PDF
Filesize
3 MB (3176450 bytes)
Pages
322\322
Library
degruyter.com
Time added
2023-08-22 12:26:27

Description

Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasnt kept the concept from having a long afterlife in the popular imagination.

Similar books