ENGLISH

The Star Wars Phenomenon in Britain: The Blockbuster Impact and the Galaxy of Merchandise, 1977-1983

By Craig Stevens

Book information

Publisher
McFarland & Co Inc
Year
2018
ISBN
1476666083, 9781476666082
Language
english
Format
EPUB
Filesize
21 MB (21888466 bytes)
Pages
239\0
Time added
2024-03-09 14:53:23

Description

Among the top-grossing Hollywood blockbusters of all time, Star Wars launched one of the most successful movie and licensing franchises in history. Yet much of the film's backstory was set in Britain, where the original trilogy was made and where early efforts at tie-in merchandising were spearheaded. The author provides a detailed account of the saga's British connection, including personal recollections of fans in the UK, exclusive interviews with staff members of Palitoy who took on the challenge of producing millions of toys, and the story of how a group of writers from the underground press in London combined with Marvel comics to produce the first Star Wars expanded universe.

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