Environmental risk communication : principles and practices for industry

Description

Cover Half Title Title Page Copyright Page Dedication Contents List of Figures List of Tables Preface to Second Edition Acknowledgments About the Authors Introduction 1. The Art and Science of Risk Communication Introduction 1.1. Challenges of Communication 1.2. Risk Communication Defined 1.3. Categories of Risk Communication 1.4. Orientation to Principled Risk Communication References 2. Walk the Talk Introduction 2.1. Comply With All Regulations 2.1.1. Considering the Cost of Compliance 2.1.2. Benefits of an Integrated Compliance Approach 2.2. Operate With Integrity 2.3. Be Authentic 2.4. Above All Else…Be Humble References 3. Set Goals to Guide Your Communication Investment Introduction 3.1. Align Your Plans to Your Mission 3.2. Know Your Purpose and Objectives 3.3. Set Timelines and Budgets 3.4. Plan to Evaluate and Realign 3.5. What is in a Risk Communication Plan 3.6. Planning for a Crisis—It’s Not If, But When 3.6.1. Crises Can Make or Break Your Reputation 3.6.2. How Well Are You Anchored for the Storm? 3.6.3. Do not Ignore Social Media 3.6.4. Write, Test, and Revise 3.7. Invest in Being There Early 3.8. Do Not Go Halfway 3.9. Temper Your Expectations References 4. Tailor Your Approach and Messages to Your Audience Introduction 4.1. Identify Your Audience 4.2. Prioritize Your Audience 4.3. Analyze Your Audience 4.4. Develop Your Key Messages 4.5. Stick to Your Messages References 5. Address Emotions before Facts Introduction 5.1. Accept That Facts can be Irrelevant 5.1.1. The Outrage Variable 5.1.2. The Impact of Mental Models 5.2. Understand That You Will Be Treated Differently 5.3. Practice Sound Dialogue Skills 5.3.1. Pride 5.3.2. Humility (Yours) 5.3.3. Adversity to Change 5.3.4. Empathy 5.3.5. Credibility and Trust 5.4. Commit to Active Listening 5.5. Cool the Water before Wading In References 6. Don’t Skimp on the Public Participation Process Introduction 6.1. Evolution of Environmental Public Participation Mandates 6.2. Meet Both the Letter and Spirit of Your Public Participation Obligations 6.3. Make the Most of Your Process 6.4. Address Environmental Justice Issues 6.5. Consider Candid Discussions About Financial Compensation 6.6. Monitor Citizen Science Developments for Opportunities and Liabilities References 7. Tackle the Tough Issues Head-on Introduction 7.1. Factors That Intensify Communication Challenges 7.2. Being Accountable 7.3. Establishing Community Advisory Panels 7.4. Submitting to Independent Reviews 7.5. Additional Suggestions for Connecting With the Community 7.6. What About Activists? References 8. Work with the Media Introduction 8.1. The State of Environmental Reporting in America 8.2. The News Business 8.3. What Is News 8.4. Best Practices for Working With the Media 8.4.1. Messaging 8.4.2. Bridging 8.4.3. Guidelines for Successful News Media Interviews 8.5. Meeting Media Needs During A Crisis 8.5.1. Who Should Speak? 8.5.2. Gathering and Evaluating Information 8.5.3. Tips from Behind the Camera 8.5.4. Speedy Release of Information References 9. Rely on Best Practices for Conveying Information Introduction 9.1. Overarching Best Practices 9.1.1. Precaution Advocacy Communications 9.1.2. Outrage Management 9.1.3. Crisis Communication 9.2. Advice Based on Method of Communication 9.2.1. Visual Aids and Print Materials 9.2.2. Presentations 9.2.3. In-Person Meetings and Communications 9.2.4. Public Meetings and Hearings 9.2.5. Social Media Communications References Postscript Appendix A: Laundry List of Outrage Reducers Giving Bad News Giving Good News Giving Uncertain News Listening Collaborating Other Important Outrage Reducers Everything Else Appendix B: Environmental Risk Communication Archives— Fallout from Three Mile Island (TMI) Lessons Learned from TMI References Appendix C: Gauging Level of Public Interest in a RCRA Facility Appendix D: Examples of Bridging Statements Appendix E: Laundry List of Media Interview Tips Appendix F: Laundry List of Tips for Giving an Effective Presentation Appendix G: Laundry List of Question-and-Answer Tips Appendix H: Templates for Responding to Difficult Questions Introduction Tool #1 – Generic Categories Tool #2 – 4-step Guideline Step 1—Empathy Step 2—Conclusion Step 3—Facts Step 4—Future Action Summary of the 4-Step Guideline: References Index