ENGLISH

Narrative and Numbers: The Value of Stories in Business

By Aswath Damodaran

Book information

Publisher
Columbia University Press
Year
2017
ISBN
9780231542746
DOI
10.7312/damo18048
Language
english
Format
PDF
Filesize
1 MB (1421871 bytes)
Pages
296\294
Library
degruyter.com
Time added
2023-08-22 20:49:44

Description

Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value. How to connect business value to story.

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