The Roadmap to Market
Book information
Description
This booklet collects many basic ideas about marketing B2B: PART 1. DO YOU HAVE A CUSTOMER? summarizes Prof. Christensen key ideas about innovation adoption PART 2. HOW MANY CHANCES THIS INVENTION HAS? collects basic frameworks needed to build a go to market, helping to answer the following questions: 1 -Is the solution appealing? 2 - Is the Solution accessible? 3 - Does projected demand sustain the investments? 4- Does the solution leave unit margins ? Part 3. WHO THE HELL MAY WANT IT? try to simplify some ideas about getting in contact with the customer Part 4. How Galileo helped to solve the innovator’s dilemma. is an introduction to lean startup
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