ENGLISH

Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

By Thom Hartmann , Jim Hightower

Book information

Publisher
Berrett-Koehler Publishers
Year
2008
ISBN
9781576756270, 9781576754580, 9781435699717, 1576754588, 1576756270
LCC
E902 .H373 2007
Open Library ID
OL12239632M
Language
english
Format
PDF
Filesize
2 MB (1601681 bytes)
Pages
223\241
Topic
Education
Time added
2011-04-20 14:05:05

Description

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

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