FT Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell

Description

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.   Cover Praise for The Financial Times Essential Guide to Business Writing Contents About the author Introduction Part 1 Planning Powerful business writing: Your objective / Proposition: The thin end of your wedge Content: Interrogation & insight Context: Audience & medium Concept: Bringing your story to life Essential Plan checklist Part 2 Doing Punctuation, grammar & usage How to harness style & structure How to craft that draft How to win hearts & minds How to be utterly fascinating How to be irresistibly persuasive Twenty-five quick wins Essential Do checklist Part 3 Reviewing Perfect, prune & polish Giving & getting feedback Getting better Essential Review checklist Index