ENGLISH

International Business: The Challenges of Globalization (GLobal Edition)

By John J. Wild , Kenneth L. Wild

Book information

Publisher
Pearson
Year
2023
ISBN
9780137474714, 1292450312, 9781292450315, 9781292450193
Language
english
Format
PDF
Filesize
38 MB (40030198 bytes)
Edition
10
Pages
450\450
Time added
2023-07-30 11:05:12

Description

International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable. The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.

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