Design Thinking Methodology Book

Description

This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative   products; technologies; services; business models; marketing ideas; processes; spaces; and solutions for diverse business, social, and everyday challenges.   It includes easily applicable design thinking techniques, such as   HMW questions, personas, mind mapping, empathy mapping, affinity diagram, value-proposition canvas, storyboard, cause-and-effect diagram, brainstorming, brain dumps, reverse brainstorming, benchmarking, journey map, and prototyping.   A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including   project managers and IT specialists, innovation teams, marketing professionals and brand managers, product managers, designers, consultants, strategic planning experts, C-level executives, and architects.   The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as   creativity, thinking out of the box, empathy, visual thinking, observation, asking the right questions, and pattern recognition.   It also describes how to apply design thinking and lean and agile methodologies together. Design Thinking Methodology Phase 1: Definition Phase 2: Research Phase 3: Interpretation Phase 4: Idea Generation Phase 5: Prototyping Phase 6: Evaluation Design Thinking Best Practices How to Apply Design Thinking and Lean and Agile Methodologies Together How to Implement Design Thinking Methodology Case Study