ENGLISH

Marketing

By Dhruv Grewal; Michael Levy

Book information

Year
2018
ISBN
1260087719, 9781260087710
Language
english
Format
EPUB
Filesize
126 MB (132287147 bytes)
Edition
7
Pages
662\0
Topic
Business Marketing
Time added
2021-01-31 06:35:18

Description

M: MARKETING is the newest Principles of Marketing textbook on the market, and was created with students and professors needs in mind. The content is the same as in the hard bound Grewal/Levy 1/e, except that a few of the chapters are combined. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information we know they cover in Principles of Marketing - yet in a more condensed format that is easier for students to cover. It also contains gradable online assignments for instructors to assign. MARKETING also includes comprehensive teaching support and online supplements.

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