Strategic Consulting: Tools and methods for successful strategy missions

Description

Whether you are a business leader, internal business partner or external consultant, there are six key strategy missions that you will need to undertake as you deal with the re-positioning and growth issues that all businesses face at one stage or another during their life-cycle: assessing the environment defining a strategic positioning choosing a growth strategy expanding internationally combining strategy, and innovation or (re)designing the business model Meschi and Chereau bridge the gaps between academic theory and real world practice, between strategic analysis and strategic management, and between planning and doing, by providing you with six essential mission briefings to help you deliver the best possible outcome. Each briefing is structured the same way, beginning with an outline of the consulting mission and its content before examining the theoretical background, before setting out a complete and practical methodology to complete the mission along with all the tools you will need along the way. Front Matter ....Pages i-xx Introduction (Philippe Chereau, Pierre-Xavier Meschi)....Pages 1-6 Assessing the Environment (Philippe Chereau, Pierre-Xavier Meschi)....Pages 7-37 Defining Strategic Positioning (Philippe Chereau, Pierre-Xavier Meschi)....Pages 39-79 Choosing a Growth Strategy (Philippe Chereau, Pierre-Xavier Meschi)....Pages 81-110 Expanding Internationally (Philippe Chereau, Pierre-Xavier Meschi)....Pages 111-143 Combining Strategy and Innovation (Philippe Chereau, Pierre-Xavier Meschi)....Pages 145-192 (Re)Designing the Business Model (Philippe Chereau, Pierre-Xavier Meschi)....Pages 193-232 Conclusion (Philippe Chereau, Pierre-Xavier Meschi)....Pages 233-240 Back Matter ....Pages 241-247