ENGLISH

Breaking Through the Noise: the Nine Rules to Inspire the World to Watch, Like, and Share Your Brand

By Josh , Staples , Tim;Young

Book information

Publisher
Houghton Mifflin Harcourt Publishing Company;HMH Books
Year
2019
ISBN
9781328618603, 9781328618566, 1328618609
Language
english
Format
EPUB
Filesize
9 MB (9610584 bytes)
Pages
245 pages\0
Time added
2020-07-26 19:24:52

Description

A nine step-guide to mastering viral content, branding and outwitting social media algorithms for marketers, entrepreneurs and aspiring celebrities from the CEO of Shareability.;Front Cover; Front Flap; Front Matter; Half Title; Title; Copyright; Contents; Introduction: Nobody Cares; Rule 1: Be Shareable; The One-Way Conversation; Going Viral; What Do People Share?; Shareable Brandable Content; Rule 2: Understand the Science; Building "Digital Walls"; The Five Shareable Emotions; Other Emotions That Enter the Equation; Rule 3: Focus on Value; The Concept of Advertising: A Walk Down Memory Lane; The Concept of Value; Engaging People with Commercials They Would Normally Skip; Giving People Something to Smile About; Rule 4: Find Your Voice

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