Business Without Borders: A Strategic Guide to Global Marketing

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Praise for Business Without Borders ''Don DePalma has provided us with the most comprehensive guide for corporations to compete in the era of globalization. Business Without Borders is an outstanding contribution to managing in the global era, with practical information on the skills and knowledge needed to become an effective player in the global marketplace. This is a must-read for managers who seek to lead their corporations in the knowledge-based economy.'' –Abbas J. Ali, PhD, Executive Director of American Society for Competitiveness Professor and Director School of International Management Indiana University of Pennsylvania ''Don goes head-on at one of the most difficult challenges facing large corporations–and comes up with fresh, actionable advice. It’s clear that the next economic war will be fought on the ‘Eighth Continent’–this book reveals the strategies that will win the coming battles.'' –George F. Colony, Chairman and CEO Forrester Research, Inc. ''Now more than ever, managers need to make a strong business case for targeting global markets. Don DePalma writes from first- hand experience with dozens of companies, and he expertly weighs the challenges and the benefits of ‘going global.’ Business Without Borders provides essential insights and analysis that will help any size corporation craft a rewarding international strategy.'' –Mary J. Cronin, PhD Professor of Management, Boston College