ENGLISH

Competitive Intelligence

By Curtis Cook , Michelle Cook

Book information

Publisher
Kogan Page
Year
2000
ISBN
0749433124, 9780749433123, 9780585392882
Open Library ID
OL9367933M
Language
english
Format
PDF
Filesize
13 MB (13336692 bytes)
Edition
1st
Pages
263\273
Topic
Economy
Time added
2011-04-20 14:05:05

Description

Competitive intelligence and analysis are essential elements of any business' marketing strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers, distributors and retailers as well as your competitors. Competitive Intelligence will show you, from an international perspective, how to plan, prepare and implement an efficient CI system. Advice is provided on time-saving, avoiding information overload, vital technological assistance, internet and electronic databases, setting up an Intelligence Library, data mining, budget constraints and legal considerations.

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