ENGLISH

The Magic of Bollywood: At Home and Abroad

By Anjali Gera Roy

Book information

Publisher
Sage Publications Pvt. Ltd
Year
2012
ISBN
8132107322, 9788132107323
Language
english
Format
PDF
Filesize
4 MB (4285151 bytes)
Pages
356\353
Time added
2014-12-29 10:56:49

Description

This anthology aims to portray the soft power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood s popularity within and outside South Asia, focusing on its role in international relations and diplomacy. Established and emerging scholars in literature, theater, film, dance, music, media, cultural studies, and sociology from different parts of the world present their views from multidisciplinary perspectives based on case studies from Australia, New Zealand, the UK, Germany, Russia, the US, Senegal, Pakistan, Bangladesh, Indonesia and Canada, in addition to India.

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